Uxua Trancoso


Uxua Casa Hotel, the newest place to stay in Trancoso, is off to an outstanding start.

This boutique hotel made up of nine houses - three of which are restored fishermen's homes - is surrounded by mature cocoa, coconut and jackfruit trees and gardens in a location facing Trancoso's grassy Quadrado, the historic central square that sums up the charms of the town's social life.

It took Uxua owner and designer Wilbert Das two years of work with local builders and artisans to create the hotel. Bahia and India inspirations meet harmoniously in the final result.

Six of the nine guest cottages at this brand-new boutique hotel—pronounced oo-SHOO-ahh—are scattered around a garden shaded by towering jackfruit trees; the three best rooms face the square. (Yes, one of those candy-colored façades can be yours.) Warm, rustic elements meet sleek Midcentury Brazilian furniture and fully outfitted kitchens. Take breakfast on your veranda or by the pool, flop into a hammock, and play out your biribando fantasy.

Website Description

Wilbert Das, Creative Director of Italian label Diesel, launches a fully independent project, the UXUA Casa Hotel (pronounced oo-SHOO-ahh) located in Trancoso, a colorful fishing village on Brazil's idyllic Bahian coast.

Situated on the historic 'Quadrado' – a grassy hilltop square closed to traffic except for the occasional horse – UXUA's unique 1 - 3 bedroom houses are self-catering or fully serviced according to preference. The units are complemented by a one-of-a-kind aventurine quartz swimming pool (aventurine an alluring green stone considered by many to possess powerful healing qualities), a restaurant, lounge, library, gym, spa, and a dedicated beachfront annex constructed of grounded fishing boats set beside ocean mangroves 5-minutes walk from the Quadrado.

Three of the UXUA houses are restored from traditional fishermen's homes and face directly onto the Quadrado, and the remaining six (including a multi-level treehouse made entirely of recycled wood) are nestled around pools in a lush tropical garden of flowers, fruits, and towering cocoa and jackfruit trees.

Wilbert conceived the entire UXUA project as a tribute to the region of Bahia and its dynamic people. Built with the collaboration of a group of talented local artisans and builders skilled in recycled materials and traditional construction methods, the project has taken two years to realize.

The resulting architectural mix showcases southern Bahian and Indian influences alongside a rustic modernism that nods to Wilbert's work in contemporary fashion and furniture design. The houses are each unique in every feature. Décor is composed of antiques and Bahian art as well as hand-made furniture and fixtures crafted on-site 

UXUA offers a spectacular immersion in a natural and traditional Bahian environment, delivered to guests enjoying an entirely new level of casual luxury from the comfort of 'their own home' in one of Brazil's most enchanting destinations.

UXUA endorses environmentally sustainable tourism, and contributes to projects for the maintenance and preservation of Trancoso's Quadrado and all its local beaches. UXUA is also a supporter of Trancoso's native businesses and community through a series of initiatives, including local partnerships and a commitment to progressive labor practices.

Uxua Contact Information:

Phone: 55-73-3668-2277
E-mail: reservas@uxua.com.br

Hugo Franca - Trancoso


An Old Friend of Ancient Wood
 
By JULIA CHAPLIN
Published: March 6, 2008

WANDER into the penthouse lounge of the new Huntley Hotel in Santa Monica, or the Tides Hotel in South Beach designed by Kelly Wearstler, or Philippe Starck’s recently opened Hotel Fasano in Rio de Janeiro, and you can’t help but notice the cocktail tables and other furniture made of chunks of rustic wood. Such eco-chic pieces seem to have edged out Buddhas, communal tables and taxidermy as the latest symbol of cool in boutique hotels, restaurants and luxury condos.
For Hugo França, a 54-year-old Brazilian furniture designer, the trend has been a long time in coming. Mr. França spent 15 years in the 1980s and 1990s in isolation in northeastern Brazil, learning the fine points of working with trees. Since that time, he has been sculpturing furniture out of fallen and burned pequi hardwood scavenged from the coastal rain forest.

“Hugo understands nature in a different way,” said Zesty Meyers, an owner of R 20th Century in TriBeCa, where a solo exhibit of Mr. França’s work opens on April 24. “Somehow he can look at wood and find natural contours and understand why it should be a chair or a bench.”

Mr. França’s self-imposed exile began in 1982, when he gave up his job at a computer company in São Paulo and moved to the jungle in Bahia, after becoming disenchanted with Brazil’s military dictatorship. (In the late 1970s, he says, he had protested against the dictatorship and was imprisoned and tortured by the government.) He returned to the city in the late 1990s and now lives in a high-rise penthouse with his fourth wife, Tania Soriani Barros, who works in television advertising.

Every 45 days, Mr. França makes the 1,000-mile journey to his studio in the Bahian fishing village of Trancoso, where he follows tips from local ranch hands, farmers and Indians who know where the tree trunks can be found.

The region is rife with charred six-foot-tall trunks of trees left over from the ’60s and ’70s, when the forests were slashed and burned for agriculture and cattle grazing. (The practice of deforestation has since been outlawed.) There are also trees that have died from drought or flood, but are still standing 150 feet high in the middle of dense, virgin jungle. These are Mr. França’s favorite finds, because he can carve an entire furniture series from one tree.

“Ranchers used to be happy to have me remove the trees,” Mr. França said during an interview in his São Paulo showroom in Portuguese through his translator. “They considered them trash. But now they see I’m successful, and they want more and more money.”

Recently, he said, he rode a mule to a farm where he bought a very old tree from a farmer for about $1,800 and then paid about $2,400 to haul it away.

In his pursuit of the right wood, Mr. França drives for miles in his red Fiat or by motorcycle over bumpy dirt roads. He and his two assistants camp out in sleeping bags with provisions of salted meats, waking before dawn and trekking hours through tangled vegetation with machetes and bug repellent.

In addition to falling branches, they must contend with the animals that love that moist, dead wood: bats, poisonous snakes and scorpions.

Mr. França doesn’t know how to draft or sketch, he said. He uses chalk to draw on the trees, assessing what they might become. He might look at a five-foot-wide stump and decide to invert it and scoop it out, creating a sofa with holes and pits. Other ideas emerge when the trunks are dug out of the ground.

“The most fascinating thing is when you start unearthing roots to see curves and shapes it reveals,” Mr. França said. He might take a seven-foot chunk of a root system and form it into a low curvy lounge chair with a center woven with strips of leather. Mr. França also buys abandoned canoes from the Pataxó Indians that he converts into elegant chairs, some big enough for at least two.

“Hugo’s work is so great because it’s archaeological,” said Fernando Campana, half of the Campana brothers furniture design team based in Brazil. Mr. França’s work is limited partly because there is only so much old-growth pequi — the primary wood he uses — still to be salvaged from the era of deforestation. “In 10 years the wood he uses won’t exist anymore,” Mr. Campana said.

When 15 pieces of Mr. França’s work appeared at Design Miami three years ago during the Art Basel fair in Miami Beach, they were immediately scooped up by collectors and dealers. The real estate developer Aby Rosen bought six rings made from a root system and stacked them on his lawn in St. Bart’s. “You can sit on them, but I consider them more of a sculpture,” he said.

Dominique Levy, an art dealer, bought a 10-foot-long bench last fall and placed it in her yard in the Hamptons. Bernardo Paz, the Brazilian mining magnate, bought several benches for his Inhotim Center for Contemporary Art outside the city of Belo Horizonte.

“Some of my work has ended up in St. Tropez, Dubai and Hawaii,” Mr. França said. “Will Smith has a trunk sofa at his home in Los Angeles.”

Mr. França’s work ranges in price from $18,000 for a small canoe chair to around $100,000 for a one-foot-thick, 20-foot-long dining table.

Mr. França’s ethereal shapes might seem to reference primitive Bahian-African culture, Brutalist architecture that celebrates size and materials, as well as the tropical curvaceousness of Oscar Niemeyer buildings, the landscape architecture of Roberto Burle Marx and the sounds of the bossa nova.

But he says his forms are those of a total outsider, cut off from art world references and living in nature with no electricity or plumbing. Until he left the jungle, Mr. França said, he had never heard of George Nakashima, a master of sculptural wood furniture.

Mr. França studied not art, but industrial engineering, graduating in 1979 from the university in his hometown, Porto Alegre, in the south of Brazil.

When he moved to Trancoso, it was just a remote village, although it is now a chic vacation spot. He lived with two roommates in a small house on the main square and at first survived by fishing and climbing trees for coconuts. “We bathed in the river,” he said.

Eventually, to support himself Mr. França opened a restaurant on the beach and worked as a contractor building houses. At the construction sites he began to carve furniture out of discarded wood. “It was then that I first started worrying about the waste,” he said. The reality of the forest devastation was striking, he said, when it occurred in front of your eyes.

On a January morning, Mr. França was sitting in his showroom flipping through a portfolio of his work when he came across a photo of a Jacuzzi carved from a charred tree stump, the first of eight that he eventually made after seeing a plastic one in a magazine. It weighs 20 tons and holds 11 people, and it was installed by crane on the grounds of a house in Iporanga, a town southwest of São Paulo.

Mr. França lamented that he will probably never happen upon another tree trunk so accommodating. “It’s hard when you’re working with a finite resource,” said Mr. França, who is investigating other types of discarded hardwoods.

A fresh spin, indeed, on the concept of limited editions.


Trancoso at The Guardian

Looking for the party?
Been to Ibiza ... done Goa? There's always a new season starting somewhere

Stephen Armstrong
The Guardian, Saturday 16 December 2006

Trancoso, Brazil

The scene: It was once nicknamed Hippyville for its laid-back population. A spectacular millennium party brought in the São Paulo elite, now enchanted by its remoteness, laissez-faire attitude and Unesco-protected architecture. Sunday night is the big night with long dinners, live music in the square and late-night beach parties.

Where to drink: Trancoso Bahia Bonita Beach Inn, Beach do Rio Verde (00 55 3668 1565, bahiabonita.com.br) best enjoyed by candlelight.

Best time to go: Christmas-February - especially New Year's Eve. Journey Latin America (journeylatinamerica.co.uk, 020-8622 8491) offers seven nights in a suite at the boutique Etnia Pousada hotel in Trancoso from £893pp, including return flights from Rio.

Trancoso at Food and Wine Magazine

A Four-Star Chef in a Movie Star's Brazil



The remote Brazilian beach town of Trancoso may be the world's sexiest and most exclusive vacation spot (just ask Gisele Bündchen and Matt Dillon). Eric Ripert trades his chef's whites for a sarong to learn about the lusty local cuisine.

    By Manny Howard

Look, dendê oil," says Eric Ripert, grabbing what looks like a soda bottle refilled with spent transmission fluid. "Every teaspoon of the dendê is one day off your life." When warmed, the diabolically rich cooking oil so beloved in the Brazilian state of Bahia gives off a nutty aroma that permeates everything—our clothes (the little we have on), our hair, even the patio outside this pristine kitchen. "As long as the dendê takes time off the bad end of your life, you should be okay, no?" he asks.

Ripert, chef and co-owner of Manhattan's famed Le Bernardin, has chucked his chef's whites for a midnight-blue sarong and an Egyptian-cotton shirt unbuttoned to his belly—his Brazil uniform. This trip to the secluded Bahian beach town of Trancoso is the latest installment in Ripert's career-long effort at continuing education. And because Trancoso is a new favorite of the international A-list (Gisele Bündchen, Leonardo DiCaprio, Naomi Campbell), the merriment quotient promises to be higher than usual.

Brazilian cuisine tends to meld the foods of the country's early Indian, Portuguese and African populations with those of its more recent European and Japanese immigrants. That's not quite the case in Bahia, where the original influences have been jealously guarded.

"The food we eat this week is centuries old," says Paulo Oliveira, Ripert's travel companion and the owner of the Brazilian restaurant Circus in New York City.

"I love the Bahian simplicity, its continuity. Right now I don't know how food this rustic will find its way onto the table at Le Bernardin," admits Ripert, "but that is why we are here. We learn the recipe. We learn a technique or two, maybe. So I am sure we will find a way. These dishes are too honest to ignore, no?"

Trancoso is not an easy place to get to, requiring a short flight from São Paulo, followed by a bus, jeep or boat ride. Portuguese explorers briefly dropped anchor nearby in 1500, and missionaries built one of Brazil's first churches in Trancoso in 1656, but the town was essentially forgotten by the outside world until a handful of Brazilian hippies, or biribandos, decided to settle here in the 1970s, eager to evade the repressive culture of the ruling junta. There were no roads, no electricity—heck, no currency—but with the help of the few Pataxó Indians and mixed-race residents who were living in the area, the biribandos successfully lived off the grid.

Then, about three years ago, Brazil built the first highway to the region. Trend-conscious Brazilians arrived, followed closely by international celebrities, yet the locals remain refreshingly oblivious to Hollywood blockbusters or platinum-selling albums.

Oliveira is a friend of Elba Ramalho, the Brazilian pop star, who has an impressive compound in Trancoso. Since she is in Rio recording her umpteenth album, she's given Oliveira and Ripert the run of her house, Casa da Elba, and its gigantic kitchen.

On our first afternoon, Maria Auxiliadora Etheve, known as Dora, the owner of the local restaurant Cacau, arrives to cook with us. Ripert tells her he wants to learn the staples of a Brazilian kitchen, with a focus on Bahian specialties. Etheve claps her bejeweled hands on her white Capri pants. "Feijoada and moqueca de camarão," she replies so matter-of-factly that there is little to say.

Feijoada, Brazil's national dish, is a stew loaded with black beans and meats of every description: smoked pork loin, bacon and sausage such as chorizo. Working with the determination of a surgical crew, Etheve and her staff show Ripert how to make the base: They sweat garlic and onion in oil in a cast-iron pot, then add the black beans and water and cook until the beans are almost tender. Then they add all the meats and a whole hot chile to the pot and simmer the mixture some more. Once it's finished, the stew will be so murky it's almost pitch-black. A first-time feijoada eater will rarely fathom the dish's earthy joys until the first taste.

Moqueca de camarão has its origins in Bahia. Its name, which translates to "shrimp stew," belies its complex flavors. After Etheve, Ripert and the staff shell and devein a pile of shrimp (keeping the heads on), Etheve sautés onion, garlic, bell peppers and tomatoes. The next step is to add the fish, coconut milk and cilantro, and serve it with white rice. Ripert tastes the broth and smiles, then starts thinking out loud about ways he can play around with the recipe, perhaps by adding grouper or varying the herbs or aromatic vegetables.

When the lesson is over, Ripert, Oliveira and I stroll to the quadrado, a historic green in the center of town. Horses graze on the grass, and teenagers play a raucous soccer match. "Come, I want to show you my favorite bar," Oliveira says.

The bar, Laricaria, is on Rua do Beco—Alley Street. The first of many things to recommend the bar is the bench outside, covered in faded fuchsia satin. The rapid delivery of an unsolicited can of Bohemia beer has me instantly hooked on this place. We recline on what is essentially a 30-foot-long outdoor banquette, with a view into the windows of the beauty parlor across the way. Oliveira explains that he and Ripert used to spend hours on these benches waiting for the "peacocks" to emerge from the salon.

Dinner that night at Cacau is a feat we will no doubt never recover from:bolinhos de arroz, classic Brazilian rice balls dipped in egg and bread crumbs and fried; coxinhas, fried pastries filled with chopped chicken, garlic, onion and olives and shaped like chicken legs; and peixe ensopado, a fiery Bahian fish stew. Each dish is accompanied by another cry for cold beer or, worse, another round of caipirinhas.

The next day, Oliveira manages to wake up at dawn to get some chickens for a party that afternoon. Ripert's first idea is to stuff them with chorizo, chiles and herbs and roast them, then serve them with hand-cut yuca fries. "Poules et frites!" he says excitedly. "Is there anything more French? And yuca will make it Brazilian, no?"

Oliveira diplomatically reminds Ripert that unlike the chickens he cooks at Le Bernardin, these birds had lived a life akin to that of the surf bums scattered along the coast of Brazil, and that this life would not translate well in the dry heat of a roasting pan. "Ah, of course. How stupid of me!" Ripert replies. "We will have to think of something else to do."

"Frango com quiabo!" shouts Oliveira after a pause. "It is a fricassee with okra, garlic and onions. It is a dish typical of Minas Gerais"—his home state.

"But we must add something to it. We need lemongrass and ginger. Do we have lemongrass in the garden?" asks Ripert.

"I am sure of it," his friend replies, looking quizzically at the posse of assistant chefs. "Please get the best lemongrass in the garden. And can you find some ginger?" The request for ginger is greeted with blank stares. The fever that emanates from Ripert has consumed Oliveira and, standing there in his fuchsia sarong, flip-flops and T-shirt, he momentarily forgets his otherwise courtly manners. " I don't care where you find it, we need it. And it must be the best."

Quickly returning with fistfuls of lemongrass and ginger, the crew helps Ripert make the fricassee. They season the chicken with salt, pepper and oregano, then brown it in oil. Then they make a broth out of onion, garlic and ginger, stirring in flour to thicken it and then adding chicken broth, coconut milk and pieces of lightly smashed lemongrass. After adding the chicken back in, they simmer the mixture over low heat. In a separate pot, they boil okra in salted water until it's bright green, then add it to the chicken stew.

Outside the kitchen, there's a hum of voices—the guests are arriving.

Lunch, served on a 24-foot-long ebony table, is a giddy affair. "It will take some work to translate this meal into something I could use at Le Bernardin," Ripert says, sucking on a chicken bone. "But I will do it. If for no other reason than that I must remind myself of the feeling at this table right now."

The completion of my third sakerinha (a caipirinha made with sake) seems the perfect moment to retreat to the beach for a swim. Moments after I'm beyond the breakers, Ripert's grinning face pops out of the calm azure water. Bouncing gently on the waves, we watch a parade of scantily clad young Brazilians peer through the gate of Casa da Elba. "Elba really is this country's Madonna—just a few years older. Still, you know, she recently published a photo book of herself and she is naked in many of the pictures. Not bad, considering. That is Brazil. Can you believe it?"

Vanishing from my side as quickly as he'd arrived, Ripert bounds up the warm, golden sand and back into Casa da Elba. I let a few swells pass over me, then follow him up the beach—only to discover that the gate is now locked. I bang on it and call out. No reply. I take matters into my own hands and drag a cocktail table to the gate to use as a stepladder. Flip-flops and a wet sarong have never been the chosen uniform of a cat burglar. In no time I am stuck on the fence. A fresh group of tourists appears and starts yelling, "Is this Casa da Elba?"

"Yes, it is."

"Can we visit with you?"

"No," I respond with all the authority a half-naked burglar can muster.

"We will be no trouble."

"I'm sure. But I'm sorry, no," I say and roll over the fence, collapsing in a pile on the lawn. Rewrapping my sarong and limping slightly, I make my way up the manicured path and over the bridge that spans the mangrove swamp, toward the kitchen just beyond.

Manny Howard is working on a documentary about Afghanistan. Less dangerously, he cruised to Alaska for F&W last year.

Food and Wine Magazine

Trancoso at Travel+Leisure

Simple Rusticity in Coastal Trancoso, Brazil


In Brazil, near a village green lined with brightly painted cottages, T+L found coconut juice and caipirinhas, daily sun and nightly capoeira, and everyone’s-a-fisherman fashion.

January 2009
By Peter Jon Lindberg

The first time I arrived in Trancoso, with my wife and three friends, we took the wrong road. Actually, it was sort of the right road, but it seemed entirely wrong at the time. Piloting our rental car through the dimming twilight, we turned off the highway at a sign marked Trancoso, whereupon the asphalt gave way to a rough dirt track. Whereupon a chunk of our muffler fell off. Whereupon it started to rain. Violently. Tracing the contours of a steep ravine, the road became a mud-slicked luge run, interrupted by potholes that could swallow a Volkswagen. Thick streams of red clay cascaded down the hill. For a moment we thought we’d mistaken a riverbed for the road, except that every so often we’d pass someone pushing a bicycle along the shoulder. “Trancoso?” we shouted over the roar of our engine. “Sim, sim,” they all replied, grinning and pointing dead ahead. “I guess this is why Naomi Campbell takes the helicopter,” our friend Laura said between bumps.

After 45 minutes of sloshing through a deluge of mud, at one point crossing a gully on a bridge of two-by-fours, then making a final wheel-spinning push uphill, we emerged, pioneer-like, in a clifftop village of single-story houses fringed with tamarind and cashew trees. The rain had finally stopped, and paper lanterns hanging from the branches were now being set alight. On the town green—which was just that, five acres of unkempt grass—a few dozen people were out for an evening stroll, sharing the green with three lazily grazing horses.
“Jesus,” Alan murmured. “We found Brigadoon.”

Despite the complete absence of signage, we managed to find our hotel (there are only a few proper streets), where we recounted our misadventure to the desk clerk. “So,” she replied. “Why didn’t you take the paved road?”
The inland highway we’d turned off would have taken us straight into Trancoso. It was completed in 2000, but many residents, presumably with no mufflers to lose, prefer the old coastal route, car-gulping crevasses and all. Which gives you an idea of what kind of place Trancoso is, and what sort of people wind up here.
“Trancoso is where rich people from São Paulo go to pretend they’re poor,” jokes Eduardo Garcia, a painter from Rio de Janeiro. He’s right: in the past few years this historic Bahian village has become a retreat for wealthy Paulistas, who find in Trancoso’s simple rusticity a bizarro inversion of their own fashion-mad metropolis—a sort of antediluvian Rua Oscar Freire, an H.Stern diamond in the rough.

But that’s not why you want to go. You want to go to Trancoso because it is one of the strangest and most singularly beautiful places in Brazil. We fell hard for the town on that first visit, and ever since have found it impossible to shake from our heads, like some disturbingly vivid dream: Were we all on drugs? Did it really look like that? Last fall I returned to Trancoso—via the dirt road, of course—to find it all magically and improbably intact.

Twelve miles north of here, near Porto Seguro, Pedro Álvares Cabral’s fleet came ashore in April 1500, marking Europe’s first encounter with Brazil. Today this portion of southern Bahia is known as the Costa do Descobrimento, or Discovery Coast. (Given the preponderance of fio dental—dental floss—bikinis, Uncovery Coast might be an apter name.) Along the shore runs an epic stretch of golden beach, much of it backed by nothing more than coconut palms and dendê trees and towering red-clay cliffs. Flying the length of the Discovery Coast in a helicopter takes 18 minutes; driving the same distance can take four hours, on unsealed roads that meander around tidal rivers, mangrove swamps, papaya plantations, and vast nature preserves.
The coast has been rediscovered again and again since Cabral’s time. Porto Seguro is now a Brazilian spring-break bastion, as its main drag, Passarela do Álcool (Catwalk of Alcohol), attests. Nearby Arraial d’Ajuda is a popular resort town. Tucked off the road to Trancoso is the luxury residential development Terravista, home to Brazil’s best golf course and a Club Med.
Amid these familiar holiday magnets, Trancoso has always stood apart. Electricity came only in 1982, the first public school a few years later. For most of its existence—from its founding by Jesuits in the 16th century to its embrace as a hippie Eden in the 1970’s—the village was as primitive as it gets. Until quite recently, barter, not cash, was the preferred means of exchange. According to legend, a large swath of one of the town’s beaches, Praia dos Nativos, was sold to a wily Brazilian playboy in exchange for a transistor radio and a set of dentures.

The town is as remarkable for what it lacks (stoplights and well-functioning ATM’s) as it is for what it has (that stunning beach). But it is the Quadrado—the grassy square at the heart of the village—that makes Trancoso unique. At one end stands the chalk-white Igreja de São João Batista, the second-oldest church in Brazil, built by Portuguese settlers in 1586. Its defiantly plain façade—broken by a door, a window, and a wooden cross—is a fitting image for this place of uncomplicated pleasures. Behind the church, a 1,200-foot cliff provides a dramatic mirante (vista) of miles of beach and the translucent Atlantic.

The Quadrado itself is used mainly for impromptu barefoot soccer games, though the players have to contend with the odd horse at half-field. Sixty squat houses, painted in brilliant hues from lime-green to lavender, frame the square. In accordance with local laws, each is built from mud and clay, with plank doors, shuttered windows, and a palm-frond roof. Traditionally, none of the houses had numbers—locals knew them simply as “the pink one” or “the orange one.” Now most have been converted into artisans’ workshops, boutiques, and restaurants whose tables spill out onto the green, under the shade of gnarled trees laden with mangoes and almonds and jackfruit.

My friends and I could never decide which was more stirring: the view of the Quadrado at night, illuminated by lanterns and moonlight and echoing with bossa nova and clinking glasses; or the same sight at midday, when the sun turns the rainbow façades to neon and the bushes buzz with hummingbirds (beija-flor, or “flower-kissers,” to Brazilians). In the heat of the afternoon, when most visitors are down at the beach, many of the shops are closed, leaving the Quadrado to the horses, the hippies who lay out handmade jewelry on blankets on the lawn, and Raimundo the coconut vendor, who sets up beside the church. With his machete he’ll slice off the top of the fruit, then pour the sweet juice through a cooler of ice and back into the coconut for you to drink. When the sun starts to descend, the beachgoers trickle back and the shops and restaurants throw open their wooden shutters. (Hours of operation are officially 4 p.m. to midnight, but depend on the proprietors’ moods, which are predictably unpredictable.)
As you read this, Trancoso is jumping. For three weeks in late December and early January, São Paulo society descends on the Quadrado, transforming the village into one big holiday bacchanal. (It helps that Christmas and New Year’s usher in Brazilian summer.) Lines for restaurants snake around the corner, and parking requires some patience—this in a town where few locals own cars.

Then, just as suddenly, influx turns exodus. For the rest of the year, Trancoso can seem all but deserted. Weekenders and honeymooners pass through during the long off-season, but not many. When we visited in March the hotels were only a quarter full, and when I returned last fall I was one of maybe 10 foreigners in town. In the curious ebb and flow of Trancoso, one month it’s um-cha-um-cha beats at a jam-packed beach bar, and the next it’s the gentle chirrup-chirrup of lizards on an empty Quadrado. At quieter times like those, one wonders what it must have been like a generation ago.

Rhapsodies about hippie-dropout meccas make me skeptical; one dude’s far-out fantasy is another’s dysfunctional cesspool. Still, imagine Trancoso in the early 1970’s, when the first nonnatives—hippies and other urban refugees from Brazil and elsewhere—stumbled upon this remote Pataxó Indian village, where money was fish and fish were plentiful. The newcomers were called biribandos, a Pataxó term for “outsiders.” By most accounts, they fit in well with the villagers—even helping to restore the town church, which had languished in disrepair.
Many original biribandos remain here, and are known mainly by their first names: Lia, Calé, Leila, Calá. (That several of the ragtag escapees came from São Paulo families with prominent surnames is perhaps not unrelated.) A new generation of hippies manqué has followed in their footsteps: guys in untrimmed beards pushing strollers around the square, sun-drenched women with middle parts and beaded bikinis, teenage longhairs noodling on the berimbau or grooving on the cuíca, the Bahian percussion instrument that emits a squeak like a puppy whose tail was just stepped on. One can always make out the tang of ganja smoke in the breezes wafting across the Quadrado. This may explain why one biribando is presently collecting insect wings in the hope of building a spaceship.

After the hippies came other free spirits: painters, sculptors, dancers, musicians. The actress Sonia Braga visited frequently in the 1980’s, as did the tropicália singer Gal Costa. Her former summer house on Praia dos Nativos is now a Relais & Châteaux resort, Pousada Estrela d’Água (with the best bar on the beach). Elba Ramalho, the high priestess of forró music, owned a local club called Bar Bossa, where she often took the stage.

Since the turn of the millennium, another breed of biribando has arrived, landing private jets at the Terravista airstrip and flying choppers into town. The new wave uses not fish or dentures but actual money—a lot of it—to scoop up beachfront villas and rustic pieds-à-terre. Naomi, Eddie Vedder, and Gisele have joined the Quadrado promenade. Sig Bergamin, a Brazilian interior designer with an international clientele, and Olivier Baussan, founder of L’Occitane, both own property nearby. With them came outposts of fabulous Brazilian boutiques like Lenny and Richards.

Like Goa and Ibiza before it, Trancoso would seem to be at the tipping point between high freak and high fashion, hippies and hipsters. Yet despite recent incursions, Trancoso is curiously glamour-resistant—high-end shops are usually dead-empty, and besides, nobody wears heels on the Quadrado. Here the dominant pretension is the lack thereof. “Sometimes it’s hard to distinguish the rich from the nonrich,” notes André, a Paulista who moved here in 2006. “Back home they shop at Daslu [the swank São Paulo department store], but when they come to Trancoso they all dress like fishermen.” Ostentation just won’t cut it here. Two years ago a nightclub opened near the Quadrado, complete with a velvet rope and goons holding clipboards. Suffice it to say this didn’t go over well. “Everyone in line is wearing sandals, and here’s this huge guy in a tie saying, ‘Not on the list!’ ” André recalls with a laugh. The club closed within months.
From the first morning of that first visit, our crew fell into an easy routine taking us back and forth between the beach and the Quadrado. Trancoso’s languorous rhythms nudge travelers to adjust their goals accordingly. Our daily activities roster: (1) count bindi marks; (2) count plastic surgery marks; (3) frolic in the surf at Estrela d’Água and work up an appetite for ceviche and grilled octopus; (4) walk up the hill and buy another coconut from Raimundo; (5) see how off-tempo the hippie drumming combo on the Quadrado gets the more the players smoke; (6) marvel at Professor Diney’s hyperathletic capoeira troupe and wish we had abs; (7) forget about abs and order more passion-fruit caipirinhas; (8) look at that moon; (9) look at those stars; (10) look for more Havaianas.

The Havaianas became something of an obsession. We had 14 orders for Brazil’s beloved flip-flops from friends back home. We realized that the farther we strayed from the Quadrado, the more the prices dropped, until we found the Supermercado Nogueira, in Trancoso’s dusty commercial ghetto on the edge of town. Here was the mother lode: among the diapers and canned hearts of palm we found dozens of Havaianas at only $6 a pair (a fourth of the cost on the Quadrado). We schemed to start up our own sandal-importing business, with a sideline in hearts of palm.

One day we felt ambitious and resolved to do some exploring out of town. Various sources had told us about a gorgeous stretch of sand called Praia do Espelho (Mirror Beach) and a tiny beachfront restaurant called Sylvinha’s.

What they didn’t tell us, at least not adamantly enough, was that getting there could nearly ruin you. The drive to Espelho made the dirt road into Trancoso seem like the Epcot monorail. First we crossed a vast prairie: the Vale dos Búfalos. All this land, and the herd of charcoal-gray buffalo grazing on it, is owned by one man. That man is crazy to be living out there. Soon, the road devolves into a pockmarked torture course. For an hour we shuddered along in second gear, wondering how much Avis could charge us for “normal” wear and tear. Then, rounding one hairpin turn, we passed an eight-inch tarantula crossing the road. At that point we just floored it.
Any meal would taste good after such a journey. But if ever there was a lunch worth enduring 18 miles of involuntary chiropractic, Sylvinha’s was it. Maria Sylvia Esteves Calazans Luz came from São Paulo to Trancoso in 1974 at the age of 32. She was soon cooking elaborate meals for guests at her beachfront cottage on the Praia do Espelho. Today her “restaurant”—two picnic tables on a whimsically decorated veranda overlooking the sea—is open only for lunch, and only by reservation.

By the time our stomachs settled from the drive, we were famished. Out came Sylvinha’s tantalizing creations, a tropical fusion of Bahian, Indian, and Southeast Asian cuisines: peixe olho de boi, sea bass delicately stewed in orange-soy broth; vegetables stir-fried with fish sauce, honey, and ginger; tart mango and passion-fruit chutneys. Assisting in the kitchen was Sylvinha’s little goddaughter, Carlota, who carried out cups of cinnamon-laced coffee before wandering off to climb a cashew tree. We, meanwhile, took turns napping in the hammock on the lawn, lulled by Caetano Veloso songs and a soft ocean breeze.

Espelho is one of Bahia’s loveliest beaches, a vivid collage of blue water, creamy yellow sand, red cliffs, and lush green forest. Driftwood and coconuts wash up with the tide. Rivers and streams emerge from nowhere to snake into the sea. Strolling for miles that afternoon we encountered only two other souls, and hardly any visible development besides Sylvinha’s cottage and a few neighboring beach shacks.

And so when I returned to Espelho by myself last October, it was with some trepidation: Would it be the same? What if a water park had sprung up on the shore? Or a Sandals resort, or an Osklen superstore? I’d scored a booking at Sylvinha’s for lunch, but for all I knew her cottage had become a condo, and the road to Espelho a four-lane expressway.

Yet the road was as awful as ever—arguably even worse. As I rounded that final hairpin turn (no tarantula this time) and bounced down the pitted track to the coast, it was clear my anxieties had been misplaced. The beach was empty but for the husks of coconuts. Sylvinha’s veranda still looked like a hippie wonderland, festooned with turquoise pillows and seashell art. Nothing had changed. Except Carlota was perched a few branches higher in her cashew tree.
Peter Jon Lindberg is T+L’s editor-at-large.